Free HVAC Estimate Template
A Good/Better/Best estimate template that presents three options to your customers. Proven to increase average ticket size by 20-40%.
Your HVAC Company
(555) 123-4567 | ROC #123456
February 23, 2026
Valid until: March 23, 2026
Prepared For
John Smith
456 Oak Drive, Phoenix, AZ 85004
Diagnosis
AC system not cooling. Diagnosed failed dual run capacitor and worn contactor. System is 8 years old (Trane XR15).
Good: Fix the Immediate Problem
| Replace dual run capacitor (45/5 MFD) | $145.00 |
| System performance test | Included |
| Total | $145.00 |
Fixes the immediate issue. Contactor is showing wear and may need replacement in 6-12 months.
Better: Complete Repair + Tune-Up
| Replace dual run capacitor (45/5 MFD) | $145.00 |
| Replace contactor (2 pole 40A) | $185.00 |
| Full AC tune-up and cleaning | $149.00 |
| Total | $479.00 |
Fixes both issues and includes a full tune-up. Prevents the contactor from failing during peak summer.
Best: Full Repair + Maintenance Agreement
| Replace dual run capacitor (45/5 MFD) | $145.00 |
| Replace contactor (2 pole 40A) | $185.00 |
| Full AC tune-up and cleaning | $149.00 |
| Annual maintenance agreement (2 visits/year) | $199.00 |
| Total | $678.00 |
Everything in Better, plus two annual maintenance visits to catch problems early. Includes priority scheduling and 15% off future repairs.
Why Good/Better/Best Estimates Work
Most customers pick the middle option when given three choices. By presenting Good/Better/Best, you:
- Increase average ticket size by 20-40% compared to single-option estimates
- Give customers control — they choose, you don't upsell
- Bundle maintenance agreements naturally with the premium option
- Look more professional than competitors presenting a single price
Build estimates in 2 minutes, not 20
ServiceTap auto-generates Good/Better/Best estimates from your pricebook. Start free.