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HVAC Flat Rate Pricing Guide

A starter flat rate pricing guide with 40+ common HVAC services. Use as a foundation for building your own pricebook. Prices are market averages — adjust for your area and margins.

Diagnostics & Service Calls

Service / RepairPrice Range
Diagnostic / Service Call Fee$79 - $149
After-Hours Emergency Diagnostic$149 - $249
Full System Evaluation (AC + Heat)$149 - $199

AC Repairs

Service / RepairPrice Range
Capacitor Replacement (single/dual run)$150 - $250
Contactor Replacement$175 - $300
Condenser Fan Motor Replacement$300 - $600
Blower Motor Replacement$400 - $800
Compressor Replacement$1,500 - $3,000
Refrigerant Recharge (per lb, R-410A)$50 - $125
Evaporator Coil Replacement$1,000 - $2,500
Condenser Coil Replacement$800 - $2,000
TXV / Expansion Valve Replacement$400 - $800
Thermostat Replacement (basic)$150 - $300
Smart Thermostat Installation$250 - $450

Heating Repairs

Service / RepairPrice Range
Ignitor Replacement$150 - $300
Flame Sensor Cleaning / Replacement$100 - $250
Gas Valve Replacement$400 - $800
Heat Exchanger Replacement$1,500 - $3,500
Draft Inducer Motor Replacement$400 - $700
Pressure Switch Replacement$150 - $300
Circuit Board Replacement$400 - $900

Maintenance

Service / RepairPrice Range
AC Tune-Up (spring)$89 - $149
Heating Tune-Up (fall)$89 - $149
Full System Tune-Up (AC + Heat)$149 - $249
Coil Cleaning (indoor or outdoor)$100 - $200
Duct Cleaning (whole house)$300 - $600
Filter Replacement (standard)$25 - $50
UV Light Installation$400 - $800

Installations

Service / RepairPrice Range
AC System Replacement (2-3 ton)$4,500 - $8,000
AC System Replacement (3.5-5 ton)$6,000 - $12,000
Furnace Replacement$3,000 - $7,000
Heat Pump Installation$5,000 - $10,000
Mini-Split Installation (single zone)$3,000 - $6,000
Air Handler Replacement$2,000 - $5,000

Note: Prices are national averages and vary by market, equipment brand, and job complexity. These ranges are starting points — adjust based on your actual costs, local competition, and target margins.

Tips for Building Your Pricebook

Start with your top 50 tasks — the ones that cover 80% of your service calls. You can always add more later.

Calculate your loaded labor rate — include wages, payroll taxes, benefits, workers comp, and vehicle costs. Most HVAC companies land between $40-65/hour loaded.

Target 50-60% gross margin on repairs and 55-65% on maintenance. Installations are typically 35-45%.

Review quarterly — parts prices change, fuel costs fluctuate, and your overhead shifts. Update your pricebook every 3 months.

Always present three options — Good/Better/Best estimates increase average ticket size by 20-40% and give customers the feeling of control.

Turn this guide into a digital pricebook

ServiceTap's built-in pricebook turns these prices into tap-to-build estimates. Start free.